In an over-communicated world, how can you make sure your marketing is cutting through all the noise and making an impact? Perhaps it’s time to re-direct your marketing gaze towards your prospects, rather than your products. It’s time to actually understand your prospect. How do…
With the Bank of England raising interest rates as Britain’s worst bout of inflation for 40 years hit, world-renowned business coach Brad Sugars is warning business owners against taking a natural reaction of battening down the hatches. “The first thing business tend to do in…
‘Building a StoryBrand’ by Donald Miller Book review by guest blogger Charlie Budd ‘Building a StoryBrand’ explains how to use the structure of stories to market your business. I guess you could call it a bit ‘meta’, to use the vernacular – the book…
