It’s April 2024 and the 2024 financial year is over. You’ve spent the past few months slaving over your receipts or chasing your accountant to make sure your taxes are filed correctly and on time. You’re breathing a sigh of relief and putting it aside…
In an over-communicated world, how can you make sure your marketing is cutting through all the noise and making an impact? Perhaps it’s time to re-direct your marketing gaze towards your prospects, rather than your products. It’s time to actually understand your prospect. How do…
Have you heard the expression “you don’t know what you don’t know”? Coined by Donald Rumsfeld in discussion about national security, this is an interesting concept for any battle field, including the competitive landscape that is our marketplace and business. How well do you understand…
18th – 21st November is the inaugural International Leadership Week. Its mission is to inspire great leadership everywhere. Each year the event will focus on one particular them of leadership and this year the focus is ‘values’. Here are my 5 top tips for the…
