The Little Gin Company
Achieving success in the retail industry during and after the COVID-19 lockdown.
For over 25 years Paint n Powder Services have been providing high-quality powder coating finishes to thousands of products from their base in Daventry. Never before in all their years of operating has this family run business faced the uncertainty and complexities created by the COVID-19 lockdown. However, what they have achieved during the past 11 weeks has demonstrated outstanding commitment to ensuring the current and future success of their business.
Business owner Glenn Morris closed the doors of his factory on 26th March and together with family turned his focus to working on the business during lockdown. With Business Growth Specialist Kevin Rileys guidance, they dedicated their time to researching potential new clients and revisiting previous clients resulting in a list of over 1,500 leads to follow up on. They rewrote their sales process, created a Facebook marketing strategy, updated their website, produced a new company logo and ensured that the factory was cleaned down and ready for use when the time was right.
Equipped with their ‘new look’, strategies and opportunities, the team set about contacting 200 leads per week using their new sales process.
The result?
As lockdown restrictions were eased and their customers got back to work, Paint n Powder we able to open their doors once more on 20th April, they emerged stronger, equipped and ready to welcome the new business they had generated during the lockdown period. In fact, they have since had one of their busiest weeks of the year – a fantastic success in an industry that has been slow to restart.
Congratulations to Glenn and the Paint n Powder team for your hard work and dedication – we look forward to your ongoing success!
