Saturday 7th December celebrated the 7th year of Small Business Saturday in the UK, a campaign which highlights the importance of shopping locally and supporting small businesses in your community. I was delighted to accept the invitation to speak on BBC Coventry and Warwickshire with Phil Upton and share my top tips for small business success.
Tip 1: Master your destination – know from the very outset where you want your business to end up. If you don’t know your destination, how do you know if you are going in the right direction?
Tip 2: Master your finances – always know your figures. Know how much your hourly rate is, how much profit you are making, know your targets and regularly review so you know when you achieve them!
Tip 3: Master your time – be efficient, don’t get distracted, do the big (horrible!) jobs first and reward yourself with the more enjoyable tasks later. If you find managing your diary difficult, consider blocking out time to complete regular essential tasks as part of a default diary.
Tip 4: Master your delivery – perfect your finished product/service, then be consistent in your delivery. Clients will become accustomed to your high standards, so don’t ever let them drop. Write a procedure that others can follow if you are off sick or unable to work, so that your clients always receive the same delivery.
Tip 5: Celebrate your successes – take time to celebrate each achievement and milestone. Shout about it so your clients (and potential clients) know how well you are doing.
My final tip is to come along to ProfitCLUB – group coaching specifically for new and established entrepreneurs who work solo in their business or have 1 employee. ProfitCLUB meets online twice per month to share practical step-by-step strategies that you can implement in your business straight away to increase growth and profits. To welcome new members we offer your first meeting for free – click here for full details and to register.
For business owners with more than 1 employee, we offer a variety coaching options including ActionCLUB, GrowthCLUB and 1:2:1 business coaching (also available to solopreneurs). Why not take advantage of a free coaching session to see if coaching is right for you?
If you missed the live interview on Friday 6th December, you can listen here: